Amazon Unveils $199 Kindle Fire Tablet, Taking On Apple's IPad

Light reflects off the monitor of the new Amazon tablet, called the Kindle Fire, as it is unveiled by Amazon CEO Jeff Bezos during a press conference in New York, Wednesday, September 28, 2001. Amazon is introducing the new tablet with the hope of challenging Apple's iPad for market share. Amazon's Photographer: Emile Wamsteker/Bloomberg News

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